x = x.replace("\u2018", "'").replace("\u2019", "'")
x = x.replace("\u201c", '"').replace("\u201d", '"')
x = x.replace("\u2e3a", "-").replace("\u2014", "-")
x = x.replace("\u2018", "'").replace("\u2019", "'")
x = x.replace("\u201c", '"').replace("\u201d", '"')
x = x.replace("\u2e3a", "-").replace("\u2014", "-")